There are a lot of things happening on the internet in just 60 seconds. Almost everyone spends most of their time on the internet today because everything can be found on the internet with just a press of a button. A lot of activities happen on social media platforms within just a minute, from postings, comments, and so on. For this reason, traditional marketing has been outperformed by digital marketing when it comes to delivering results.
Digital marketing is kicking ass in the world of social media and the world wide web. It has taken complete control over the methods of marketing. Imagine not having a television to watch commercials, but you have a smartphone to browse the internet. Will you still buy a television? Smartphones connect us more than televisions can. That’s why digital marketing is the BOMB.
Traditional Marketing vs. Digital Marketing
If you are a business owner and you still don’t have a digital marketing strategy, then you are missing out on a lot of opportunities. To make it simple, traditional marketing is any offline medium. So, digital marketing uses an online medium to promote and advertise businesses and their products. Here are some of the differences between traditional and digital marketing, which will show you why digital marketing is the new trend for businesses.
1. Reach
The number of people reached by a traditional marketing campaign has limits because, as an example, the maximum reach of a traditional marketing campaign using the newspaper is limited to the number of copies produced during the day that you launched your advertisement campaign. On the other hand, a digital marketing campaign has unlimited reach. As we have mentioned earlier, there are millions, if not billions, of users on the internet. They could all be reached by your digital marketing campaign if you use the right strategy. Digital marketing has great potential and can be very effective if executed properly.
2. Versatility
The whole point of launching a marketing campaign is to get your message out to the people who would want to buy your product. While traditional marketing still works, it is very limited when it comes to versatility. Once you’ve already printed your ad campaign in a flyer or newspaper, the content of your campaign can no longer be modified. If you wanted to change it, you would need to print the new content into another set of flyers or newspapers. On the other side of the coin, digital marketing is very versatile for ad campaigns. Since it is only posted online, necessary corrections and edits can be made right away, and the changes are shown in real-time.
3. Timing
Timing is crucial for a marketing campaign to be effective and efficient. In order to illustrate timing in traditional marketing, let’s look into the advertisements that you see on television. TV commercials only run for a specific period. Businesses pay television companies to air their advertisements. In this example, we can presume that only those watching the television in that particular air time can see the ad. However, when it comes to digital marketing, your advertisement will be there for everyone to see once it is posted online. Viewers can access your content any time they want. Your audience will be able to see your content just by searching for it.
4. Results
The biggest downside of traditional marketing is the long waiting time before you get the actual results of your campaign. You already know that tracking your marketing campaign’s performance is vital for the improvement and growth of your business. Spotting the problem or knowing what needs improvement will help you make the necessary adjustments and address the problem sooner. On the other hand, you have access to real-time results when using digital marketing. To be more specific, social media platforms have tracking features that will help you measure the performance of your ad campaign. You will immediately know if your digital marketing is working or if there are changes that need to be made.
5. Cost
Traditional marketing goes through a lot of steps before an advertisement is published, and the more steps, the more money you have to spend on fees before your advertisement finally goes out. Another thing, traditional marketing usually uses lots and lots of paper. That alone will show you the difference in cost between traditional marketing and digital marketing. There is not much explanation needed to show you that digital marketing is more cost-efficient. With the use of digital marketing, you get quality results while spending less. In digital marketing, you can maximize the results that you can get from your budget by putting some bidding in place. You can also control when and where your advertisements will appear. You basically control the cost of your marketing campaign based on your budget and still get amazing results.
6. Reaching the target audience
Traditional marketing has no guarantee whatsoever that you are going to reach your target audience. It is basically a lottery when, for example, you place your advertisement in a tv show. You do not know whether you are going to win or if you are going to win anything at all. When you use traditional marketing, you won’t have a way of knowing how much of your target audience was reached by the advertisement that you published. However, when you use digital marketing, you have so many options to choose from that will help you reach your target audience. For example, you can use social media platforms to target a specific audience and when you want to reach them. Digital marketing can guarantee that your content will serve its purpose. You have a guarantee that you will get what you’re paying for.
There is so much to talk about regarding the advantages of digital marketing as against traditional marketing. There are a lot of comparisons that can be made between the two. There is a high chance that traditional marketing still works today. However, traditional marketing is proving to be less and less effective when compared to digital marketing. Digital marketing can do a lot of things and work wonders for businesses, whether big or small. There are a lot of options that you can explore. Go see for yourself.
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