People are busy. That’s a fact.
Since people are too busy, most of them prefer going online to shop or look up services that they need on Google. Most of the world’s population uses social media. That is why businesses nowadays take advantage of using an online presence to establish the identity of their businesses and consistently gain new customers.
As a business owner, you are probably the busiest person alive. Twenty-four hours in a day is not enough for you to accomplish tasks for your business, and on top of that, you have a family to go home to. Social media is a time-consuming task involving planning, creating graphics or editing videos, writing content, etc. That’s why it totally makes sense to hire a Social Media Manager for your business.
A Social Media Manager strategizes, constantly creates content about the business, posts it, and engages with your audience. Posting does not only help promote your business. It also helps gather data through analytics, which can be used to identify the strengths and weaknesses of your business’s current social media marketing strategy. A social media manager can also create marketing campaigns and use these campaigns to reach more of the business’ target audience and later increase sales.
They can manage multiple social media networks such as Facebook, Twitter, Instagram, TikTok, Pinterest, and YouTube. Each platform will need to have different content.
The Five Benefits of Having a Social Media Manager to Handle Your Company’s Online Presence
Have you found your “Emily”? Suppose you’ve watched “Emily in Paris” on Netflix. In that case, Emily is a social media manager who has plenty of followers on Instagram and has excellent ideas for marketing products that surely attract clients or customers. If you don’t have an Emily or a social media manager yet, you are missing out on the benefits that you can reap from having someone manage your social media presence. This can result in unnecessary losses for your business. Yikes!
The benefits of hiring a social media manager are endless. But below are the top 5 things a social media manager does that your business can benefit from:
1. Establish brand awareness on social media
Social Media Managers create content tailor-fitted for the social media pages of your business to establish your online presence. As a business owner, creating and posting content 5x a week can take a lot of time from your day. There are a lot of potential customers or clients out there who spend most of their time scrolling from one social media network to another.
These people are the kind that you would not want to miss the opportunity of reaching out to. The competition is already getting tough, and you want to take advantage of social media. The more followers you get on your social media pages, the more trustworthy your business becomes. Customers freely and consistently give their feedback on social media, and more followers mean more satisfied customers.
2. Strategize and schedule content posting
What do you exactly need to post on your social media pages? You may be able to post relevant content for a week or so consistently, but surely you will come to the point where you will lose ideas of what content you need to post next. Having a social media manager for this task is a must. Social media managers can create the right social media marketing strategy that has great potential to grow your business. They also have the time to research new ideas that will benefit your business. With the correct execution of the strategy, new customers will surely come, and your business’s sales will increase.
Social media is not just about the quality of the content. It is also about having an effective social media marketing strategy that involves scheduling content postings. Timing is critical because it will help you be more efficient when posting your content. Knowing when to post your content has a higher chance of reaching your target audience. A social media manager knows when the traffic in each social media network is high. Increased traffic means more potential customers and clients. A social media manager can significantly increase your sales and consistently get new customers with the right strategy.
3. Increase website traffic
The job of a social media manager is to consistently promote your business on social media platforms and engage potential and existing clients. By regularly posting content that contains information about your business, your target audience gradually becomes more and more familiar with who you are and what you offer. Social media managers have their way of getting the attention of your target audience and making them want to know more about the services or products you offer. The link to your website can be posted on your social media pages. Potential customers or clients will click that link out of curiosity. Another strategy is making your audience curious enough that they will willingly look you up on Google to check your business website. Now, more people will be visiting your website, and that’s how a social media manager increases website traffic.
4. Increase customer engagements
Social media managers also have their way of making your customers and clients feel valued. Social media has several features to interact with your customers personally. Your customers can comment and share the content that you post on your social media pages. They can also send you messages, and you can talk to them directly. By constantly engaging with your customers, they feel more valued and appreciated. Regularly engaging on social media is one of the social media manager’s ways of drawing more clients to your business.
5. Tracks the performance of marketing campaigns
Launching marketing campaigns on social media is not free. Social media platforms offer packages for paid advertisements that will help you market your business effectively. Since advertising and promoting your business on social media platforms have to be paid for, you would want it to produce the expected results, which is increased sales. Social media managers use the analytics acquired from these marketing campaigns to know whether you are getting good results. The data gathered will then help create an effective business strategy.
Social media managers play a crucial role in businesses because they determine how people see your business on your social media pages. They establish the identity of your business through content posting, engaging with customers, strategizing, and tracking your business’ social media performance. The reputation of your business is a very serious matter. Hiring a professional social media manager that is well-equipped to handle your brand in the virtual world is the best solution to establishing your online presence.