To be on the top is what every online business wants as it is the peak of success for online businesses. With that being said, no matter how efficient your website is, no matter how stunning it seems, it won’t be any use if you lack the necessary SEO skills. You do not need to know what it is but you need to be good at it because search engines are very precise when it comes to things like site maps, tags, and keywords, etc.
Anyhow, SEO is the process of attracting traffic to your website from search engines such as Google, Bing, and Yahoo. So, automatically, the higher your page rank in the search engines, the more visitors your website will receive from there.
There are various tips and tricks are available to improve SEO so you rank higher on search engines. However, you have to navigate through them and need to understand how to handle these tactics. Below are the 10 best SEO tips you can use to rank higher on Google
1. Proper Use of Keyword
The abundance and uniformity of keyword(s) are essential in making your site rank higher on Google. Your content must have the exact keyword spread throughout because that is what will redirect Google search page to your website.
However, this does not mean that you load the website with the keyword; instead, use the keyword in the correct context. Another important thing is to decide the location of the keyword because Google prioritizes the content that uses keywords in the first 25 words of the content.
2. Page Tite or The Title Tag
These tags appear on the top of the browser, and search engines use it to display pages in their results. It tells the user what your page is about and Google reveals 50-60 characters in these tags. So make them compelling, relevant, and striking and uses these and the keywords in the beginning or towards the front of the content/page.
3. Site Loading Speed
Google does not reveal its algorithms ranking factors publically, but when it hints about any factor then you should divert all your attention in that direction. Site loading speed is one of those factors, so your site’s loading speed must be optimized. You can do a speed test by insight tool or WEBPAGETEST or any other free tool and do as recommended.
4. ALT Tags
Any image or video you upload on your website can have a short description added to it, which is called alternative text descriptions. These tags allow Google to find your website using the keywords in ALT tags as well as in the full content. It enhances the rankings of your page on google.
5. Internal Linking
One of the most natural and most effective practices to rank higher on Google is internal linking. What you have to do is add a link from one page on your site to another page on your site. You can add a link of old pages on new pages because older ones have authority and that automatically adds to the new one.
6. Mobile Site
Since 2015, 40% of most organic traffic comes from mobile devices, so it is no wonder that websites with the mobile-friendly interface will rank higher on the SERP. The ultimate goal of Google is to improve the user experience so the better user experience will get you better rankings on Google.
7. High-Quality Content
Your content strategy must be exceptional because google values content. Make sure to identify the correct content that is useful for the website or page. Originality and creativeness of the material s a significant factor to be considered.
New, out of the box content, is appreciated by clients and ranks your content higher in search engines. You can design your content by keeping in mind the need of your consumers and addressing their issues. Use the necessary keywords and introduce innovation via your content.
8. Linking to Other Trustworthy Websites
Inbound links are considered as the lifelines of search engines. You must encourage trustworthy websites to link yo you. There are dofollow links and nofollow links and combining all these is rewarded by Google. When you have a trustworthy website and you link to bloggers or websites that are likewise other will naturally link to you. This is how link building works and helps you rank higher on Google.
9. Improving User Experience
Broken links, error codes, longer loading time, etc. are a few features that irritate a user and lessen the value of your website. Technical optimization ranks your website high ranking with Google. Optimized URL also play an essential role and direct the users to the most relevant subpages.
10. Track your Progress
You won’t know if all your work is paying off or not if you do not monitor your progress. You can use Alexa and Google Toolbar to keep an eye on the rankings of your website. You can also track things like how users get to your site or what search terms they use etc. SEO is crucial for you to rank high in Google. Follow these SEO tips and keep your website updated, optimized, and user friendly to b on the top. There are a million things you can do to rank higher on Google but you need to identify what can you do that will be best for you.