Like, share, comment, and subscribe! When you see or hear these words, what is the first social media platform that pops up into your mind? Facebook? Twitter? Instagram? Or YouTube?
People are so hooked on social media that it’s not just for networking and connecting with family and friends nowadays. Influencers, marketers, and even sales reps use social media to attract clients and retain existing ones.
Did you know that more than half of the world’s population uses social media? WOW! That’s 3,800,000,000 people who log in, scroll, like, comment or share different posts on their accounts every day. With this huge number alone, you realize that social media is a powerful tool for small-scale and large-scale businesses to use.
Since social media has become a part of many people’s routines, utilizing these platforms can greatly affect your company’s status in the business world. So, how do you properly use social media to your advantage? Continue reading this article to know more.
The Proper Use of Social Media for Marketing Your Business and How It Influences a Buyer’s Decision
Social Media Marketing or SMM is basically the use of social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube to network and market a company’s goods and services.
Because of SMM, businesses found a new way to reach out to their target audience and attract more customers. Social Media also paved the way for different marketing techniques such as:
- Using chatbots for customer service
- Using brand advocates or influencers to promote a product or service
- Creating videos to show customers how the products they purchase are made or packaged
- 360-degree interactive videos that can improve the user experience for a product
- Buying display ads that show on a target market’s social media account based on their behavior and many more
These different types of social media strategies mentioned above can greatly influence a buyer’s decision on who or where to buy a certain product or service. Studying and maximizing different strategies for social media can significantly grow your business and increase sales. Plus, your brand will not only be well-known locally but can also be recognized globally.
Three Reasons Why Using Social Media Should Be at the Top of Your List of Marketing Strategies for the Years to Come
The main goal of social marketing is to establish brand awareness by posting customized content on social media platforms that attract new customers and communicate with your audience.
1. Generate Leads
The top reason why you should use social media for your business is to generate more leads. Engaging with your target audience and putting out relevant content for them promotes a healthy relationship that eventually leads to increased sales.
When your social media pages gain followers organically, more of your target audience becomes curious about your business offerings.
Target customers should be able to reach you easily by looking at your social media pages. Links to your website or online store and other important information must be readily available from your page’s bio section or pinned at the top of your page. Having a short description that contains all the details about why your target audience should trust your business will surely lead to increased sales.
2. Increase Brand Awareness
Brand awareness and lead generation come hand in hand. Creating and posting relevant content for your audience cultivate brand awareness and attracts customers. Consistency is crucial when it comes to branding. Your brand’s message should always be clear whenever content gets posted on your social media pages. Consistently posting creative and relevant content about the details of your business and its benefits can help your target audience gradually get to know your business better.
As a business owner, you want to establish a good reputation for your business and a good relationship with your customers or clients at the same time. Creating an account on popular social media platforms effectively establishes your presence and reaches your target audience. Your social media page will be the place where your current client base will interact with each other and share their experience and what they think of your business or product.
3. Learn more about your customers and establish a good relationship with them
Posts on social media provide an avenue to interact with your customers or clients directly through the comments section or inbox. Having a place where your customers can voice their opinions about your products or services is a great way to make them feel important. This way, you can get to know their concerns and identify what needs improvement in your business. Helping your customers address their problems will help you establish a good relationship with your customers.
For example, on Twitter, most companies are very responsive and tweet back when someone mentions them. Whether it is a commendation or a concern, they can respond on time to address a situation or just communicate. Even if it’s a complaint, remember, bad publicity is still publicity.
Social Media Marketing is a great way to build your customers’ trust and make them feel valued. By constantly asking what they want and addressing their concerns, you make them feel that their opinions matter and you want to help them. Get the loyalty of the customers by constantly connecting and engaging with them through social media.
We have established that social media networks are the best platforms for increasing brand awareness by posting good content, advertisements, and promotions. Social media networks such as Facebook, Instagram, Twitter, YouTube, and TikTok have features that enable businesses to advertise and promote their products and services. On the other hand, LinkedIn gives business owners, entrepreneurs, chief-of-staff, and job seekers the chance to network and communicate.
Nowadays, establishing social media presence is the name of the game for businesses, either small or big. The competition is getting tougher, and in order to stay significant in the business world, you have to go with the flow and keep up with the trends to stand out among your competitors. Without innovation and creativity, businesses will indeed get left behind.
Social Media Marketing is the most efficient way to connect with your target audience and clients. Businesses can use Social Media Marketing to introduce their brand in a way that they want everyone to see them.
When it comes to reaching potential customers or clients, making the first impression is very important. First impressions last and utilizing an effective Social Media Marketing strategy will significantly help you create a good image and establish trust and loyalty from your customers.
